Pricing & tax
Selling price calculator
Start from your cost and the margin you want, then add marketplace fees and GST to find the selling price. Add a planned discount to get the MRP to list.
How it is calculated
- Net sales needed: price ÷ (1 + GST) × (1 − margin) − price × % fees − flat fees − cost = 0.
- Selling price = (cost + flat fees) ÷ ((1 − margin) ÷ (1 + GST) − % fees).
- MRP = selling price ÷ (1 − discount).
- GST on fees is assumed to be claimed back as input credit.
Before you use the numbers
The values shown when the page opens are examples, not current marketplace rates. Results are estimates for planning and are not tax or accounting advice.
Free audit
Want these numbers to improve?
Send us your store link. We’ll review the fees, pricing, advertising and listings behind these figures and send back the fixes worth making first.
What we check
- Listing titles, images and A+ / rich content
- Search visibility and advertising efficiency
- Pricing, fees and margin per SKU
- Account health, stock and returns