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Advertising

Advertising ROI calculator

ROAS tells you sales per rupee of ads. ROI tells you profit. Enter your orders and margin to see whether a campaign pays for itself.

Example values loaded. Replace them with your own.

Currency
Campaign
₹
units
₹
Margin
₹

How it is calculated

  1. Ad sales = orders × average order value.
  2. Profit after ads = orders × profit per order − ad spend.
  3. ROI = profit after ads ÷ ad spend × 100.
  4. Cost per order = ad spend ÷ orders.

Before you use the numbers

The values shown when the page opens are examples, not current marketplace rates. Results are estimates for planning and are not tax or accounting advice.

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What we check

  • Listing titles, images and A+ / rich content
  • Search visibility and advertising efficiency
  • Pricing, fees and margin per SKU
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