Start with account health
Review open notifications, suppressed listings and unresolved support cases. Record the issue, business impact, responsible person and next action. Separate urgent account risks from routine improvements.
Check the buying experience
Read your live product pages as a customer would. Confirm titles, key attributes, variations, images, pricing and availability. Check that the product information is accurate and consistent across your catalogue.
Connect stock to demand
Review available inventory, ageing stock and upcoming replenishment. An advertising plan needs to account for stock cover and the time required to receive new inventory.
Review advertising in context
Look at spend, attributed sales and search terms alongside total sales and margin. Avoid judging the account from a single metric or a single unusually strong week.
Make the audit actionable
Finish with a short priority list. Each action should have an owner, a dependency and a review date. A useful audit produces decisions, not just a longer report.
These guides explain general working principles. Check platform-specific requirements for your account and market before acting on them.
