Is the product ready for that market?
Understand local customer needs, product positioning and the evidence required for your category. Packaging, language and product claims may need specialist review.
Do the economics work?
Build a landed-cost view with product cost, shipping, applicable duties, storage, fees, expected returns and advertising. Use qualified advice for tax and customs assumptions.
Who owns fulfilment?
Clarify inventory locations, replenishment timing, customer returns and the responsibilities of your logistics partners. Plan for disruption rather than assuming uninterrupted supply.
What needs localisation?
Content should make sense to the local customer. Review units, terminology, use cases and imagery. Translation alone does not address every difference in buying behaviour.
What does the first review look like?
Agree a controlled launch range and a review cadence. Track product availability, listing quality, advertising learnings and customer feedback before broadening the launch.
These guides explain general working principles. Check platform-specific requirements for your account and market before acting on them.
